Obawy i wątpliwości konsumentów w procesie nabywania zaawansowanej elektroniki użytkowej
Selected contents from this journal
CONSUMER FEARS AND DOUBTS IN THE PURCHASING PROCESS OF ADVANCED ELECTRONICS
Languages of publication
The scale and pace of development of the consumer electronics market makes the purchase of this product category challenging. It can be accompanied by consumer fears and doubts about the validity of the selection. Continual decline in prices and the emergence of new generation devices can cause post purchase cognitive dissonance. The article discusses the results of research, whose aim was to determine the prevalence of these phenomena in relation to Polish consumers, and also indicates the implications for science and business world.
Publication order reference