PL EN


2012 | 19 | 3 | 27-33
Article title

Obawy i wątpliwości konsumentów w procesie nabywania zaawansowanej elektroniki użytkowej

Title variants
EN
CONSUMER FEARS AND DOUBTS IN THE PURCHASING PROCESS OF ADVANCED ELECTRONICS
Languages of publication
PL
Abstracts
EN
The scale and pace of development of the consumer electronics market makes the purchase of this product category challenging. It can be accompanied by consumer fears and doubts about the validity of the selection. Continual decline in prices and the emergence of new generation devices can cause post purchase cognitive dissonance. The article discusses the results of research, whose aim was to determine the prevalence of these phenomena in relation to Polish consumers, and also indicates the implications for science and business world.
Year
Volume
19
Issue
3
Pages
27-33
Physical description
Contributors
  • Katedra Marketingu Produktu, Uniwersytet Ekonomiczny w Poznaniu, al. Niepodległości 10, bud. A, pok. 421, 61-875 Poznań, Poland, jakub.jasiczak@ue.poznan.pl
author
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-3d8045fd-6f9e-4354-aa36-9a943735f4db
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