Obawy i wątpliwości konsumentów w procesie nabywania zaawansowanej elektroniki użytkowej

• Authors: Jakub Jasiczak , Jacek Kall

Title variants

EN

CONSUMER FEARS AND DOUBTS IN THE PURCHASING PROCESS OF ADVANCED ELECTRONICS

• Languages of publication: PL

Abstracts

EN

The scale and pace of development of the consumer electronics market makes the purchase of this product category challenging. It can be accompanied by consumer fears and doubts about the validity of the selection. Continual decline in prices and the emergence of new generation devices can cause post purchase cognitive dissonance. The article discusses the results of research, whose aim was to determine the prevalence of these phenomena in relation to Polish consumers, and also indicates the implications for science and business world.

Keywords

EN

CONSUMER FEARS; PURCHASING PROCESS; ELECTRONICS MARKET; POLAND

• Publisher: Polskie Wydawnictwo Ekonomiczne
• Journal: Marketing i Rynek
• Year: 2012
• Volume: 19
• Issue: 3
• Pages: 27-33

Contributors

author

Jakub Jasiczak

• Katedra Marketingu Produktu, Uniwersytet Ekonomiczny w Poznaniu, al. Niepodległości 10, bud. A, pok. 421, 61-875 Poznań, Poland

author

Jacek Kall