The paper presents the development of private advisory bodies. First there was analyzed the phenomenon in the whole country and then conducted a survey of 58 respondents. During the period 2008-2012 there were created 157 licensed advisory entities, most of which were run by male owners (63.7%). There were mainly located in rural municipalities and villages (52.2%) and to a lesser extent in county and provinces towns. The surveyed advisors were characterized by higher education level and generally remained at a young age, in most cases assuming a private consulting firm and previously worked in the state advisory center. Among the motives for their work on their own they mentioned the desire to become independent and trying themselves in business. The main attention in the counseling process was paid to give advice with regard to direct payments, RDP, use of advisory services in connection with the fulfillment of cross-compliance requirements and conducting agricultural documentation.