The present paper takes up the discussion concerning the regional identity in Wielkopolska on three distinct but overlapping planes. Firstly, the author characterizes the available survey data pertaining to the sense of connectedness to the region. Secondly, the question of structure and range of those regional bonds is posed. In the final section, some arguments are put forward concerning the functionality of regional identity with respect to the overall developmental challenges faced by Wielkopolska. The analyses lead to the conclusion that while the existence of comparatively strong regional bonds seems undeniable, this set of socially shared beliefs remains weak both in terms of its structure and content. In this sense, what remains the challenge for the research on regional identity in Wielkopolska is not so much the diagnosis of the commonly held subjective auto-stereotypes, as rather the question of the ways in which the regional identity could be enriched and strengthened.