IMPORTANCE OF DETERMINANTS OF STRATEGIC DEVELOPMENT IN E-COMMERCE

• Authors: Svatošová Veronika , Rajchlová Jaroslava
• Languages of publication: EN

Abstracts

EN

The main aim of the paper is to identify the determinants of strategic development in e-commerce and evaluate their importance on the whole process of strategic management. A research evaluating the importance of determinants is carried out using the online questionnaire survey with enterprises in e-commerce. The paper focuses on research sample consisting 188 SMEs and 21 large enterprises in e-commerce. Selected methods of statistical induction and descriptive statistics were used for verification of the research hypotheses. The research has shown that e-commerce enterprises primarily attribute a varying importance to individual determinants in the process of strategic management. The results show enterprises primarily underestimate the following determinants of strategic development in e-commerce: mission and vision, strategic situational analysis, strategic control, corporate culture, personnel management and strategy, financial management and strategy, ability to work with legislation. E-commerce enterprises do not apply a comprehensive approach in the process of strategic management in the Czech environment in e-commerce.

Keywords

EN

STRATEGIC DEVELOPMENT; E-STRATEGY; E-COMMERCE; SME; CZECH

• Publisher: Institute of Slovak and World Economics and Institute for Forecasting, Slovak Academy of Sciences
• Journal: Ekonomický časopis (Journal of Economics)
• Year: 2022
• Volume: 70
• Issue: 9-10
• Pages: 768 – 792

Contributors

author

Svatošová Veronika

• Mendel University in Brno, Faculty of Regional Development and International Studies, Zemědělská 1665/1, 613 00 Brno, Czech Republic

• https://orcid.org/0000-0002-5308-8822

author

Rajchlová Jaroslava

• https://orcid.org/0000-0002-1074-3727

Identifiers

DOI

https://doi.org/10.31577/ekoncas.2022.09-10.05