REKLAMA AKO POPKULTÚRNY PRODUCT

• Authors: Peknušiaková Eva

Title variants

EN

Advertising as a popular product

• Languages of publication: SK

Abstracts

EN

The article analyses the ad text as pop-cultural product. It can stand in its centre - the mainstream or on the periphery. The text is approaching the issue from a broader cultural context, through the issue of mass and popular culture. Short analysis brings television advertising spot both as a common commercial product, and as a product of artistic value.

Keywords

EN

MASS CULTURE; POP CULTURE; ADVERTISING TEXT; ADVERTISING; VISUALIZATION

• Publisher: Society for Aesthetics in Slovakia ad Institute of Aesthetics and Art Culture
• Journal: ESPES
• Year: 2015
• Volume: 4
• Issue: 1
• Pages: 47 – 56

Contributors

author

Peknušiaková Eva

• Inštitút slovakistických, mediálnych a knižničných štúdií FF PU v Prešove, Prešov, Slovak Republic