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2019 | 10 | 1 | 163-164
Article title

WOW! Engage, Experience and Enjoy Marketing 4.0

Title variants
Languages of publication
EN
Abstracts
EN
Reviewed book: KOTLER, P., KARTAJAYA, H., SETIAWAN, I.: Marketing 4.0: Moving from Traditional to Digital. New Jersey : John Wiley & Sons, 2017. 184 p. ISBN 978-81-265-6693-8.
Keywords
Year
Volume
10
Issue
1
Pages
163-164
Physical description
Contributors
  • Amity University Uttar Pradesh, Lucknow Campus, Uttar. Pradesh – 226028, INDIA, drdbhai@gmail.com
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-44eb59d8-f8f8-4274-85a5-778c3142bd57
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