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2019 | 10 | 1 | 163-164

Article title

WOW! Engage, Experience and Enjoy Marketing 4.0

Title variants

Languages of publication

EN

Abstracts

EN
Reviewed book: KOTLER, P., KARTAJAYA, H., SETIAWAN, I.: Marketing 4.0: Moving from Traditional to Digital. New Jersey : John Wiley & Sons, 2017. 184 p. ISBN 978-81-265-6693-8.

Keywords

Year

Volume

10

Issue

1

Pages

163-164

Physical description

Contributors

  • Amity University Uttar Pradesh, Lucknow Campus, Uttar. Pradesh – 226028, INDIA

References

Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.cejsh-44eb59d8-f8f8-4274-85a5-778c3142bd57
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