How to Write Advertising Text?

• Authors: PAVLŮ Dušan
• Languages of publication: EN

Abstracts

EN

UNTERMÜLLER V.: COPYWRITING MANUAL – How to Learn to Write for Advertising and Marketing over the Weekend and Win in Everyday Battles for Attention and Wallets. Prague : Grada Publishing, 2019. 126 p. ISBN 978-80-271-2585-2.

• Publisher: Fakulta masmediálnej komunikácie Univerzita sv. Cyrila a Metoda
• Journal: Communication Today
• Year: 2019
• Volume: 10
• Issue: 2
• Pages: 160

Contributors

author

PAVLŮ Dušan

• University of Creative Communication, Na Pankraci 420/54, 140 00 Praha 4, CZECH REPUBLIC