PL EN


Journal
2012 | 4 (46) | 77-81
Article title

E-konsumentów portret własny

Authors
Selected contents from this journal
Title variants
EN
SELF-PORTRAIT OF ONLINE CONSUMERS
Languages of publication
PL
Abstracts
EN
The article presents an image of online consumers, diagnosed on the basis of individual in depth interviews conducted with e-customers. Afterwards, the image is compared with a picture of online consumers that emerges from available statistical data. It allows formulating a few marketing tips for e-retailers.
Keywords
Journal
Year
Issue
Pages
77-81
Physical description
Contributors
author
  • Kolegium Zarządzania i Finansów, Szkoła Główna Handlowa w Warszawie, Al. Niepodległości 162, 02-554 Warszawa, Poland
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-48e001f5-2207-458e-9875-17cb22be5079
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