Wspomaganie decyzji menedżerskich z wykorzystaniem technik neuronauki poznawczej

• Authors: Akeel Alsaaka , Mariusz Borawski , Anna Łatuszyńska , Małgorzata Łatuszyńska , Kesra Nermend

Title variants

EN

Managerial Decision Support with the Use of Cognitive Neuroscience Techniques

• Languages of publication: PL

Abstracts

PL

W ciągu ostatnich lat, wraz z postępem w rozwoju technik i urządzeń neuronauki poznawczej, znacznie wzrosło zainteresowanie nimi ze strony naukowców z wielu dziedzin. Badacze z obszaru nauk ekonomicznych nie są wśród nich wyjątkiem. Do tej pory jednak największy rozgłos towarzyszył wykorzystaniu różnych technik obrazowania mózgu przede wszystkim w marketingu i badaniu preferencji konsumentów. Szersze podejście do problemu podejmowania decyzji, nie tylko konsumenckich, nie zostało do tej pory jeszcze aż tak rozpropagowane. Szczególnie interesujące w tym kontekście wydaje się badanie decyzji menedżerskich - podejmowanych na wysokim szczeblu zarządzania organizacjami. Wspomaganie procesu ich podejmowania, ze względu na ważność problemu, powinno być istotnym celem prowadzonych badań naukowych. Wykorzystanie w tym aspekcie technik neuronauki poznawczej nie zostało jeszcze w literaturze do końca opisane i usystematyzowane. Przedstawiony artykuł ma wobec tego na celu pokazanie możliwości, jakie niosą ze sobą ww. techniki w badaniu uwarunkowań podejmowania decyzji menedżerskich oraz zaprezentowanie projektu eksperymentu, którego wyniki pozwolą na lepsze zrozumienie i wspomaganie podejmowania decyzji przez menedżerów.

In recent years, along with progress made in the development of techniques and equipment of cognitive neuroscience, interest in them on the part of scientists from many disciplines significantly increased. Researchers from the area of economic sciences are not an exception among them. However, the most popular so far is using different brain imaging techniques primarily in marketing and consumer preference study. Wider approach to decision making has not been propagated so extensively, yet. Of particular interest in this context, it is the study of managerial decisions. Supporting this process, due to the importance of the issue, should be a significant objective of the research. The use in this aspect of cognitive neuroscience techniques have not yet been systematized in the literature. This paper aims therefore to show the opportunities posed by the above mentioned techniques applied to managerial decisions and to describe the procedures for preparing the experiment, whose results will allow for a better understanding and supporting of decision made by managers.

Keywords

PL

Eksperyment badawczy; Menedżer; Podejmowanie decyzji; Podejmowanie decyzji kierowniczych; Psychologia człowieka; Teoria wspomagania decyzji

EN

Decision making; Human psychology; Manager; Managerial decision making; Scientific experiment; Theory of decision support

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2015
• Volume: 243
• Pages: 11-24

Contributors

author

Akeel Alsaaka

author

Mariusz Borawski

author

Anna Łatuszyńska

author

Małgorzata Łatuszyńska

author

Kesra Nermend

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Identifiers

ISSN

2083-8611