BEHAVIOURAL ATTENTION BY GOOGLE TRENDS: EVIDENCE FROM THE CAR INDUSTRY

• Authors: Stejskalová Jolana
• Languages of publication: EN

Abstracts

EN

We investigated the link between stock returns of automobile companies, Fama French factors, and behavioural attention, represented by demand for a selected car brand belonging to an automobile company. Using Google search activity, we focus on the impact of searches about car brands on 17 automobile companies from 2004 to 2020. We concluded that even though general intuition provides positive results, negative historical events can result in a fall in prices in some cases. Diesel-gate, an event specific to this industry, engulfed the affected company and resulted in an EU-wide scan-dal; however, the increase in interest did have not the same effect on auto-mobile companies based in other countries.

Keywords

EN

AUTOMOBILE INDUSTRY; DIESEL-GATE,; FINANCIAL CRISIS,; GOOGLE TRENDS

• Publisher: Institute of Slovak and World Economics and Institute for Forecasting, Slovak Academy of Sciences
• Journal: Ekonomický časopis (Journal of Economics)
• Year: 2023
• Volume: 71
• Issue: 3
• Pages: 202 – 221

Contributors

author

Stejskalová Jolana

• Mendel University in Brno, Faculty of Business and Economics, Zemědělská 1, 613 00 Brno, Czech Republic

• https://orcid.org/0000-0002-3777-2560

Identifiers

DOI

https://doi.org/10.31577/ekoncas.2023.03.02