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Publisher
Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Journal
Marketing Instytucji Naukowych i Badawczych
Year
2018
Volume
---
Issue
4(30)
Identifiers
Cover
Volume contents
4(30)
article:
Determinants of student governments’ promotional activity
(
Bryk J.
,
Gębarowski M.
), p. 1-18
article:
The 5I formula for successful staffing of scientific and research organizations
(
Zehner II W. B.
,
Zehner J. A.
), p. 19-34
article:
Expectations of students towards the didactic staff as factors conditioning the improvement of the university’s relational capital
(
Adamska M.
), p. 35-56
article:
Utilization of integrated marketing communication for the introduction of a new brand to the market. Case study of „Eko Patrol” of the Central Mining Institute.
(
Jarosławska-Sobór S.
,
Dulewski M.
), p. 57-74
article:
Marketing orientation of scientific-research units as support for the process of commercialization of R&D results
(
Walasik M.
), p. 75-90
article:
Student as a beneficiary of internship programs funded by the European Union
(
Sojkin B.
,
Michalak S.
), p. 91-114
article:
Experiential marketing, interactivity and gamification – differences and similarities among the world-trends
(
Pacsi D.
,
Szabó Z.
), p. 115-136
article:
The measurement and evaluation of PR communication
(
Jakus D.
), p. 137-156
article:
Dependent Market Economies and Hierarchical Market Economies and their National Innovation Systems: the case of Poland and Mexico
(
Saucedo-Acosta E. J.
,
Montalvo Romero M. T.
,
Villafuerte Valdés L. F.
), p. 157-184
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