The paper examines the correlation between name and reality in the history of culture and science. It provides the characteristics of contemporary philosophical, natural scientific, physical and mathematical as well as linguistic approaches to this problematics. It also mentions the specific role personal name plays in both ontological and sociocultural perspectives. The paper introduces the topological model of the structure of the word together with its main features. The resulting topological model of the name is unfolded into the matrix of the Absolute. The core axioms of the model of the word are formulated, and “The Matrix of the Absolute” project is proposed.