Nagrody literackie – „konie pociągowe” rynku książki?

• Authors: Dorota Degen

Title variants

EN

LITERARY PRIZES – DO THEY BOOST THE BOOK MARKET?

• Languages of publication: PL

Abstracts

EN

The growing competition on the book market has put the marketing activities in the centre of publishers' interest. One of the most important tools for book promotion are literary prizes. They determine the success of both writers and publishers as well as commercial one. The best known Polish literary prize is the NIKE Prize, founded in 1997.

Keywords

EN

BOOK MARKET; BOOK PROMOTION; LITERARY PRIZES; MARKETING ACTIVITIES; NIKE PRIZE; POLAND; POLISH LITERARY PRIZE

• Publisher: Uniwersytet Mikołaja Kopernika w Toruniu. Wydawnictwo UMK
• Journal: Toruńskie Studia Bibliologiczne
• Year: 2008
• Volume: 1
• Issue: 1
• Pages: 57-69

Contributors

author

Dorota Degen

• Instytut Informacji Naukowej i Bibliologii, Uniwersytet Mikolaja Kopernika w Toruniu, ul. W. Bojarskiego 1, 87–100 Torun, Poland