Kształtowanie wizerunku Polski w krajach Unii Europejskiej

• Authors: Renata Maćkowska

Title variants

EN

POLAND’S IMAGE IN THE COUNTRIES OF THE EUROPEAN UNION

• Languages of publication: PL

Abstracts

EN

The image of a country in the international context is determined not only by a country’s potential. Other factors, such as the country’s perception and opinions on its activity, coming from the foreign public opinion, also play a significant role. Poland has experienced a positive change in the way it is perceived, which is connected with two events of different scale: one is political and concerns Poland’s presidency in the European Union, the other is a mass sports event – the European Football Championships Euro 2012.

Keywords

EN

IMAGE OF A COUNTRY; INTERNATIONAL PR; IMAGE OF POLAND

• Publisher: Akademia Marynarki Wojennej (Polish Naval Academy), Gdynia, Poland
• Journal: Colloquium Wydziału Nauk Humanistycznych i Społecznych AMW
• Year: 2012
• Issue: 2
• Pages: 179-190

Contributors

author

Renata Maćkowska

• Uniwersytet Ekonomiczny w Katowicach, ul. 1 Maja 47, 40-228 Katowice, Poland