Čím žil Vlčnov? Mediální zprávy o konání jízdy králů ve Vlčnově

• Authors: Dorota Gremlicová , Daniela Zilvarová

Title variants

EN

What Did Vlčnov Live for? Media Reports about the Ride of the Kings Held in Vlčnov in 2012

• Languages of publication: CS

Abstracts

EN

The study writes about a quantitative content analysis of published texts which appeared shortly before, during and after the Ride of the Kings in Vlčnov in May 2012. They were published in regional and national printed media as well as in Internet news programme of Czech Television and Czech Radio. The basic question of the authors was how the inscription of the Ride of the Kings in South-East Moravia on the Representative List of the Intangible Cultural Heritage of Humanity has influenced the way of informing about the event. Furthermore, the authors monitored the themes of commercialization, the actors of the event and their place in it and the assessment of the cultural importance of the custom. Separately, they analyzed the picture materials. The analysis pointed to certain discrepancies between the Ride’s aspects accentuated in written commentaries and the choice of photo documents, as well as in understanding of the importance of individual actors and their behaviour in the course of the Ride.

Keywords

EN

Ride of the Kings; field research; content analysis; commercionalization; Vlčnov

Discipline

• ETHNOLOGY: ETHNOLOGY

• Publisher: The National Institute of Folk Culture
• Journal: Národopisná revue (Journal of Ethnology)
• Year: 2013
• Volume: 23
• Issue: 1
• Pages: 33 – 41

Contributors

author

Dorota Gremlicová

author

Daniela Zilvarová

• Národopisná revue, redakce, Národní ústav lidové kultury se sídlem ve Strážnici, Zámek 672, 696 62 Strážnice, Czech Republic