Kultura organizacyjna w konkurowaniu przedsiębiorstw handlu detalicznego

• Authors: Grażyna Śmigielska

Title variants

EN

ORGANIZATIONAL CULTURE IN RETAILERS COMPETITIVENESS

• Languages of publication: PL

Abstracts

EN

The aim of the paper is to show the importance of organizational culture and its main features for service organizations; how it could foster the competitive strategies of retailers but also indicate that, if it do not allow the organizations to adjust to environmental changes it could become the barrier to their further development. The cases of three very successful retailers are shortly analyzed (Wal-Mart, Home Depot and M&S). In is summed up by presenting the directions of developing retailers organizational culture nowadays.

Keywords

EN

ORGANIZATIONAL CULTURE; COMPETITIVE STRATEGIES; RETAILERS

• Publisher: Polskie Wydawnictwo Ekonomiczne
• Journal: Marketing i Rynek
• Year: 2012
• Volume: 19
• Issue: 3

Contributors

author

Grażyna Śmigielska

• Katedra Handlu i Instytucji Rynkowych, Uniwersytet Ekonomiczny w Krakowie, ul. Rakowicka 27, pawilon A, pokój 212, 31-510 Kraków, Poland