PL EN


2012 | 19 | 3 |
Article title

Kultura organizacyjna w konkurowaniu przedsiębiorstw handlu detalicznego

Title variants
EN
ORGANIZATIONAL CULTURE IN RETAILERS COMPETITIVENESS
Languages of publication
PL
Abstracts
EN
The aim of the paper is to show the importance of organizational culture and its main features for service organizations; how it could foster the competitive strategies of retailers but also indicate that, if it do not allow the organizations to adjust to environmental changes it could become the barrier to their further development. The cases of three very successful retailers are shortly analyzed (Wal-Mart, Home Depot and M&S). In is summed up by presenting the directions of developing retailers organizational culture nowadays.
Year
Volume
19
Issue
3
Physical description
Contributors
  • Katedra Handlu i Instytucji Rynkowych, Uniwersytet Ekonomiczny w Krakowie, ul. Rakowicka 27, pawilon A, pokój 212, 31-510 Kraków, Poland, smigielg@uek.krakow.pl
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-53dcc79e-e16f-4174-933f-7e96e745c020
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.