Kultura organizacyjna w konkurowaniu przedsiębiorstw handlu detalicznego
ORGANIZATIONAL CULTURE IN RETAILERS COMPETITIVENESS
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The aim of the paper is to show the importance of organizational culture and its main features for service organizations; how it could foster the competitive strategies of retailers but also indicate that, if it do not allow the organizations to adjust to environmental changes it could become the barrier to their further development. The cases of three very successful retailers are shortly analyzed (Wal-Mart, Home Depot and M&S). In is summed up by presenting the directions of developing retailers organizational culture nowadays.
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