ROLA WIĘZI SPOŁECZNYCH I KAPITAŁU SPOŁECZNEGO W KOMUNIKACJI POLITYCZNEJ I W ROZWOJU SPOŁECZEŃSTWA OBYWATELSKIEGO

• Authors: Jacek Wódz

Title variants

EN

The Role of Social Bonds and Social Capital in Political Communication and Development of Civil Society

• Languages of publication: PL

Abstracts

EN

Political communication is an indispensable quality of highly organized democratic society. However, in modern societies, to achieve optimal efficiency of political communication, it has to refer to social bonds, values and symbols characteristic for this exact society. Therefore, it is hard to accept these models of democratic society, which indicate some kind of common, the same in different environment, model of efficient political communication. The author presents a hypothesis saying that this efficiency depends on attributes of specific society. Hence, each general model must be adopted to those attributes. The author cites Polish society as an example and attempts to point out that qualities of culture, tradition and social values determine political communication effectiveness. Such political communication, if adjusted to specific social bonds, not only causes transmission of political ideas but also stimulates social activity and reinforces civil society.

Keywords

EN

Political communication; social bonds; civil society; social capital

• Publisher: Institute of Labor and Social Studies, Warsaw
• Journal: Polityka Społeczna
• Year: 2011
• Volume: 38
• Issue: 5-6(446-447)
• Pages: 31-37

Contributors

author

Jacek Wódz

• Uniwersytet Śląski w Katowicach