IDEOLOGICKO-PERSUAZÍVNE PREJAVY V PUBLICISTICKÝCH TITULKOCH DENNÍKA PRAVDA V 60. ROKOCH 20. STOROČIA

• Authors: Molnárová Patrícia

Title variants

EN

Ideological and persuasive aspects in the publicistic headlines of the Pravda newspaper in the 1960’s of the 20th century

• Languages of publication: SK

Abstracts

EN

The contemporary newspaper headlines in the form of an individual part of the journalistic text fulfil, in addition to the basic information and orientation functions, also the function of evaluation, persuasion or manipulation. Tendencies of the latter result shape up the political and ideological context. In the 1960’s, the manifestations of ideology were reflected in the overlap with the linguistic sphere, creating a specific form of the language of socialism. The extra lingual overlap of ideology into language was applied in connection with formal shape and semantics of newspaper headlines in a nationwide political press of Communist Party in Slovakia. The aim of the paper is to identify, analyse and interpret the persuasive and ideologically determined elements in the analytical journalism in Pravda newspaper in the years 1961 – 1970. The research focuses both on a typographic depiction of headlines and of the occurrence, application and function of language in a lexical, semantic and stylistic level.

Keywords

EN

ANALYTICAL JOURNALISM; IDEOLOGY; SOCIALISM; NEWSPAPER HEADLINE; PERSUASION; POLITICAL PRESS

• Publisher: Ludovit Stur Institute of Linguistics, Slovak Academy of Sciences
• Journal: Slovenská reč (Slovak Language)
• Year: 2020
• Volume: 85
• Issue: 2
• Pages: 191 – 211

Contributors

author

Molnárová Patrícia

• Filozofická fakulta Univerzity Mateja Bela v Banskej Bystrici, Banská Bystrica, Slovak Republic