PL EN


2011 | 2 | 99-105
Article title

Wizerunek komunikacyjny zakładów pogrzebowych w Polsce

Authors
Title variants
EN
COMMUNICATION IN THE FUNERAL BUSINESS IN POLAND
Languages of publication
PL
Abstracts
EN
Free market economy requires the company to build a dynamic and unique image. Each market operator should use all possibility of communication channels to use synergy effects to differ from competitors. Analysis of the elements of communication allowed to build a probable model, the matrix, for funeral business in Poland.
Year
Volume
2
Pages
99-105
Physical description
Contributors
author
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-57401b84-f88a-4937-8f35-be1d907888f3
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