The purpose of experimental research was establishing the role of self-esteem and kind of threat for self-presentation attractiveness in social sphere and intellectual among women and men. Research carried out in group of 120 persons showed that self-esteem differentiated self-presentation attractiveness to different manner among women and men. In female group, independently on situation and declared effort to express definite features, low self-esteem subjects were more attractive in social sphere than high self-esteem persons, however, they did not differ in attractiveness of instrumental sphere. Then in group of man, independently on situation, high self-esteem persons were more attractive in instrumental sphere than low self-esteem persons, but in social sphere, in neutral situation equal as well as social threats, low-self-esteem people were estimated higher than high self-esteem people. Research have showed small sex differences in range of motivation and attractiveness of self-presentation.