The article addresses the concept of regional names and of their importance in regional studies. The first section tries to define the position of the name as a part of the symbolic shape of the region in the context of the “new” understanding of the region as a social construct. The subsequent section discusses the main problems, which must be taken into consideration in the study of regional names. In addition, the article also offers methodological examples of how names of regions can be used in geographical research, primarily as a means for identifying the territorial shape of the region. Finally, it underscores the need to combine different interdisciplinary approaches in the study of regions.