PL EN


2017 | 313 | 110-124
Article title

Założenia projektu wykorzystania gamifikacji w kształtowaniu wizerunku uniwersytetu

Content
Title variants
EN
Using gamification in building university image – assumptions of the project
Languages of publication
PL
Abstracts
PL
Uczelnie poszukują nowych i skutecznych sposobów budowania swojego wizerunku i podnoszenia wartości swojej marki. Kampanie internetowe i aktywność w mediach społecznościowych już na trwałe weszły do arsenału pracowników działów marketingu uczelni. W niniejszym tekście przedstawiono ideę zastosowania gamifikacji jako narzędzia budowania wizerunku szkoły wyższej. Podstawowym celem artykułu jest prezentacja założeń projektu gamifikacji uczelni i analiza celów możliwych do osiągnięcia w obszarze PR.
EN
Universities are looking for new and effective ways of building their image and raising the value of their brand. Internet campaigns and activity in social media has already permanently entered to the toolbox of marketing departments of universities. The article presents the idea of using gamification as a tool of building image of the university. The primary objective of this article is presentations of gamification project assumptions and analysis of the objectives that can be achieved in the area of PR.
Year
Volume
313
Pages
110-124
Physical description
Contributors
  • Uniwersytet Ekonomiczny w Katowicach. Wydział Informatyki i Komunikacji. Katedra Inżynierii Wiedzy
  • Uniwersytet Ekonomiczny w Katowicach. Wydział Informatyki i Komunikacji. Katedra Inżynierii Wiedzy
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Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.cejsh-5929a9b6-9e42-40a7-b893-5509f7b58eaa
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