2016 | 255 | 9-17
Article title

„Czas to pieniądz”–paradoksy ekonomicznego wartościowania czasu przez konsumentów

Title variants
„Time is money”- the paradoxes of consumer time valuation and accounting
Languages of publication
Wbrew popularnemu powiedzeniu, czas rzadko jest pieniądzem, co wynika z jego niejednoznacznej i trudnej do uchwycenia natury. Liczne różnice pomiędzy czasem i pieniędzmi powodują, że zasoby te nie są ekwiwalentne. Konsumenci łatwiej księgują pieniądze niż czas, który cenią mniej niż swoje finanse. Decyzje konsumentów dotyczące czasu opierają się na heurystykach, ponieważ postrzegana wartość czasu jest relatywna i zależy od wielu czynników kontekstualnych.
The article discusses the crucial differences between money and time, which are not similar, nor equivalent to consumers. The characteristic of time versus money were analyzed, as well as the principles of time and money accounting. Accounting for time is difficult to consumers, who rely on heuristics to make rather inconsistent and situation–dependent choices. Still rather limited literature on time accounting and valuation suggests that consumers value money more, as is easier to account for. The value of time is relative and is rarely reflected on.
Physical description
  • Akademia Leona Koźmińskiego w Warszawiem, Katedra Marketingu
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Document Type
Publication order reference
YADDA identifier
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