The role of SoLoMo Marketing and Media in the Communication of Eco-Innovations

• Authors: KUPEC Václav
• Languages of publication: EN

Abstracts

EN

Reviewed book: ČÁBYOVÁ, Ľ., KRAJČOVIČ, P.: The Role of SoLoMo Marketing and Media in the Communication of Eco-Innovations. Budapest : Wolters Kluwer, 2020. 176 p. ISBN 978-963-295-952-8.

• Publisher: Univerzita sv. Cyrila a Metoda (Trnava)
• Journal: Communication Today
• Year: 2021
• Volume: 12
• Issue: 1
• Pages: 181 - 182

Contributors

author

KUPEC Václav

• Faculty of Economics, University of Finance and Administration, Estonská 500, 101 00 Prague, Czech Republic