PL EN


2011 | 133 | 65-77
Article title

ZUR MORPHOLOGISCHEN STRUKTUR DER KOSMETISCHEN PRODUKTNAMEN

Authors
Title variants
Languages of publication
DE
Abstracts
EN
Trade names usually give customers some information about product quality. In order to make them more effective, some of these are best fulfilled by motivated formations, others by arbitrary roots. As a compromise between these conflicting goals, most trade names represent structural types which are only partially motivated. This analysis shows that their morphological shape could be placed on a scale of compromises between names with a morphologically motivated formation (compound, Sprühgold), through creations with terms beyond the linguistic schemes (e.g. neologism with extragrammatical terms Crisan), to completely unmotivated denominations (fanciful names, Fa).
Year
Volume
133
Pages
65-77
Physical description
Contributors
author
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-61e4a5f2-daaf-4782-9075-1bd7df8e4d4a
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