PROMĚNY ŽIVOTNÍHO STYLU V ZRCADLE REKLAMY

• Authors: Pavla Vošahlíková

Title variants

EN

Changes in lifestyle in the light of advertisement

• Languages of publication: CS

Abstracts

EN

Changes in lifestyles in the 19th and early 20th century were mainly associated with the modernization processes. The advertisement belonged among the important tools enforcing these changes. Following contribution deals primary with the Czech society. The assumptions of adapting new lifestyles were visible since the 1860s´ in the perspective region. The acceleration achieved peak after WWI. Important role played technical innovations on which focused also advertisement.

Keywords

EN

LIFESTYLE; MODERNIZATION; ADVERTISING; TECHNICAL INNOVATIONS; 19TH CENTURY; 20TH CENTURY; CZECH SOCIETY

• Publisher: Faculty of Arts, Constantine the Philosopher University in Nitra, Slovak Republic
• Journal: Studia Historica Nitriensia
• Year: 2015
• Volume: 19
• Issue: 2
• Pages: 241 – 246

Contributors

author

Pavla Vošahlíková

• Historický ústav AV ČR Praha, Prosecká 809/76, 190 00 Praha, Czech Republic