PL EN


2019 | 384 | 38-50
Article title

Retail environment in the context of defining consumption patterns on the example of Slovakia

Content
Title variants
PL
Rynek detaliczny w kontekście określania wzorów konsumpcyjnych na przykładzie Słowacji
Languages of publication
EN
Abstracts
EN
The Slovak retail market is characterised by an enormous growth in the concentration of the distribution. The number of supermarkets in Bratislava has been rapidly increased for the past years. It can be considered as a successful business result, when the launch of the non-traditional sales forms such as communal gardens, farmer markets and other alternative forms of grocery sales aimed to increase the access to groceries on the Slovak food market were noticed. In this context, the article focuses on concentration of supermarkets and also evaluates locations of supermarkets in Bratislava from 2011 to 2016. To calculate the concertation of supermarkets in Bratislava relative entropy was applied, using data from the supermarket network located in Bratislava from 2011 to 2016. The spatial distribution of supermarkets within the city was evaluated using a geographic information system. Although there were changes in the distribution of supermarkets in each part of Bratislava during the observed period, the results show that supermarkets sufficiently cover the city. The changes mainly concerned moving away from the city centre towards the peripheries. These changes will continue and will reflect the changes in a grocery demand, the current healthy grocery trends, settlements and a new district creation.
PL
Słowacki rynek detaliczny charakteryzuje się ogromnym wzrostem koncentracji dystrybucji. W ostatnich latach liczba supermarketów w Bratysławie gwałtownie wzrosła. Wprowadzanie na słowacki rynek artykułów spożywczych nietradycyjnych form sprzedaży, takich jak ogrody komunalne, targi rolnicze i inne umożliwiające szerszy dostęp do świeżych artykułów spożywczych, należy uznać za znaczące osiągnięcie. W tym kontekście artykuł skupia się na koncentracji supermarketów, a także ocenia rozlokowanie supermarketów w Bratysławie w latach 2011-2016. Aby obliczyć koncentrację supermarketów w Bratysławie, zastosowano metodę relatywnych entropii, wykorzystując dane z sieci supermarketów zlokalizowanych w Bratysławie z lat 2011 i 2016. Rozkład przestrzenny supermarketów w mieście oceniono za pomocą systemu informacji geograficznej (GIS). Chociaż w obserwowanym okresie nastąpiły zmiany w rozlokowaniu supermarketów w każdej części Bratysławy, wyniki pokazują, że supermarkety w wystarczającym stopniu pokrywają miasto. Zmiany dotyczą głównie przeprowadzek z centrum miasta na obrzeża. Należy oczekiwać, że zmiany te będą postępować i odzwierciedlać zmiany w popycie na artykuły spożywcze, aktualne trendy dotyczące zdrowych produktów spożywczych, zmiany w osadnictwie oraz tworzenie nowych powiatów.
Year
Volume
384
Pages
38-50
Physical description
Contributors
author
  • University of Economics in Bratislava. The Faculty of Commerce. Department of Marketing
author
  • University of Economics in Bratislava. The Faculty of Commerce. Department of Marketing
author
  • Brno University of Technology. Faculty of Business and Management. Department of Management
  • University of Economics in Bratislava. The Faculty of Commerce. Department of Marketing
  • University of Jan Evangelista Purkyně in Ústí nad Labem. Faculty of Social and Economic Studies. Department of Management
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Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.cejsh-6a287c7d-3d37-4000-8fc2-247d2df122b7
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