Marketing Instytucji Naukowych i Badawczych - Issue 4(26) (2017) - CEJSH - Yadda

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Issue details

Publisher

Instytut Lotnictwa

Journal

Marketing Instytucji Naukowych i Badawczych

Year

2017

Volume

---

Issue

4(26)

Identifiers

Cover

Volume contents

4(26)
- article: Assessing a moderating effect and the global fit of a PLS model on online trading (García-Machado J. J.), p. 1-34
- article: Importance of Country-of-Origin on Different Product Categories Purchase Decision (Krupka Z., Arežina D.), p. 35-54
- article: Strategic aspects of innovation management (Baruk J.), p. 55-80
- article: Do we need social reports? New challenge for corporate social responsibility (Jarosławska-Sobór S.), p. 81-100
- article: Polish university as an (un)attractive potential employer (Baruk A. I.), p. 101-116
- article: Development of virtual reality technology in the aspect of educational applications (Żmigrodzka M.), p. 117-134
- article: Environmental aspects as an area of CSR and building the image of retailers’ private labels (Spyra Z.), p. 135-160
- article: The impact of modern technology on changing marketing actions in organisations. Marketing 4.0 (Świeczak W.), p. 161-186
- article: The impact of the Internet of Things on value added to Marketing 4.0 (Łukowski W.), p. 187-204

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