Perswazja i manipulacja w kontekście procesu wywierania wpływu w grupie

• Authors: Renata Winkler

Title variants

EN

SOCIAL INFLUENCE PROCESSES: THE CONCEPTS OF PERSUASION AND MANIPULATION

• Languages of publication: PL

Abstracts

EN

The paper looks at the issues of persuasion and manipulation. The first aim of the paper was to distinguish persuasion from manipulation, in terms of both their similarities and differences. The phenomenon of persuasion is appropriate in cooperation, while manipulation is more appropriate in competitive settings. The second part of the paper discusses the typology of persuasion and manipulation techniques.

Keywords

EN

PERSUASION; MANIPULATION; INFLUENCE PROCESS; COOPERATION

• Publisher: Wydawnictwo Uniwersytetu Ekonomicznego w Krakowie
• Journal: Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
• Year: 2011
• Issue: 871
• Pages: 167-180

Contributors

author

Renata Winkler

• Uniwersytet Ekonomiczny w Krakowie, Katedra Zachowan Organizacyjnych, ul. Rakowicka 27, 31-510 Kraków, Poland