I PICCOLI ANNUNCI. ASPETTI LINGUISTICI

• Authors: Mirela AIOANE

Title variants

EN

CLASSIFIED ADVERTISING. LINGUISTIC ASPECTS

• Languages of publication: IT

Abstracts

EN

The language used in the classifieds is a special one, very synthetic, sometimes telegraphic, representing a distinct linguistic phenomenon with specific features, based on spontaneity and immediacy. Classified advertising, “the engine of the market economy”, is nowadays an integral part of any kind of newspapers and it is one of the main sources of press funding in general. It is designed for the masses, since it acts on them with a great force of persuasion, in that it manages to change mentalities and to condition public opinion, but also to create frustrations. The present article highlights some of the most important features of the language of classified advertising in Italian and Romanian, with a view to pinpointing idiosyncrasies, similarities and contrasts.

• Publisher: Inter Litteras Research Centre, STEFAN CEL MARE University, Suceava, Romania; STEFAN CEL MARE Publishing House
• Journal: Concordia Discors vs Discordia Concors: Researches into Comparative Literature, Contrastive Linguistics, Cross-Cultural and Translation Strategies
• Year: 2012
• Volume: 4
• Pages: 71-98

Contributors

author

Mirela AIOANE

• “Alexandru-Ioan Cuza” University of Iaşi, Romania
• classified ads, advertising, technical language, linguistic economy, specific vocabulary