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2020 | 391 | 150-165

Article title

Innowacyjność i przedsiębiorczość w branży modowej


Title variants

Innovation and entrepreneurship in the fashion industry

Languages of publication



Współczesne organizacje poszukują nowych źródeł tworzenia wartości. Za jedno z nich należy uznać przedsiębiorczość opartą na przygotowywaniu i wdrażaniu innowacji, co może stanowić o uzyskaniu długotrwałej przewagi konkurencyjnej przez przedsiębiorstwa. Nowe źródła tworzenia wartości dotyczą wszystkich sektorów, w tym z branży modowej. Celem niniejszego artykułu jest przedstawienie teoretycznych aspektów innowacyjności i przedsiębiorczości w perspektywie organizacyjnej i strategicznej w odniesieniu do przedsiębiorstw funkcjonujących w branży modowej. Na podstawie literatury przedmiotu można uznać, że firmy związane z modą oraz pracodawcy z branży modowej wymagają wysokiego poziomu innowacyjności i przedsiębiorczości, aby stworzyć i rozwinąć organizacje o ponadprzeciętnej efektywności. Niniejszy artykuł rozpatruje powiązania między innowacyjnością i przedsiębiorczością a wynikami organizacji. Podstawy teoretyczne zestawiono z przykładami interesujących poznawczo innowacji z firm branży modowej, w tym tych poczynionych przez projektantów mody, oraz zarysowano niektóre przyszłościowe trendy. W rezultacie zaproponowano strukturę nośną stanowiącą przyszłe zamierzenie badawcze.
Over the course of economic globalization, the innovation aspect of entrepreneurship has gained critical importance in almost all sectors, including the fashion industry. The emergence of an entrepreneurial economy stimulated a new type of competition in the fashion industry and changed the face and nature of the competitive advantage around the world. In this context, the introductory part of the study elaborates on “innovative entrepreneurship” by focusing on the theories and definitions of innovation and entrepreneurship. In the light of the eminent literature on innovation-related entrepreneurship we could argue that fashion businesses and fashion employers require high level of innovativeness and entrepreneurship to produce high performing firms. As specifically emphasized in the literature, innovation increases firm performance and contributes to competitive advantage. To support this argument, evidence on innovationbased entrepreneurs and how innovativeness relates to entrepreneurship were given from fashion companies, entrepreneur-fashion designers and their various innovations. The fashion industry provides numerous examples of individuals who are simultaneously inventors, owners and managers of fashion business firms. These emerged as a product of commercialized fashion ideas and design, manufacture, business or marketing methods that caused revolutionary or incremental change in the fashion industry. Their impact as elements of competitive advantage in the fashion industry is also highlighted. In the last part of the study, innovation management in the fashion industry is evaluated. Despite the high influence of fashion in modern society, its analysis from a management perspective has not been sufficiently conducted, and hence “fashion creativity and business intellect” have been categorically viewed separate. Today, global business of fashion requires sophisticated management techniques in addition to a high level of creativity and innovation in view of the rapid development of business strategies that relate to fashion management.






Physical description


  • Uniwersytet Ekonomiczny w Katowicach. Kolegium Zarządzania. Katedra Przedsiębiorczości


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