The article presents the issue of cultural tourism development in planning documents of some chosen European countries. The analysis is based on those countries which, in general, are not considered to be the top tourist destinations in Europe (the volume of inbound tourism in those countries does not exceed 10 million tourist arrivals annually). Several elements of strategic planning have been analyzed, e.g. the SWOT analysis, vision, strategic goals, basic tourist products and the institutions responsible for the cultural tourism development. It has been established that cultural tourism is strongly emphasized in national planning documents and, in some cases, it becomes (or is supposed to become) one of the main tourist products.