Struktura kapitału intelektualnego jako kontekst dla tworzenia strategii szkół wyższych
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THE STRUCTURE OF INTELLECTUAL CAPITAL AS A CONTEXT FOR ESTABLISHING THE STRATEGY OF HIGHER-EDUCATION INSTITUTIONS
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Intellectual Capital (IC) in a Higher-Education Institution (HEI) is created as a result of interactions between different stakeholders (eg. students, academic teachers, school’s management, graduates, employers, etc.). It is a dynamic entity but, at the same time its value is maximized thanks to the stability of HEI’s IC and its tradition. The HEI’s structure is followed by its strategy. Establishing the structure of IC is crucial for the creation of strategy and structure of HEIs in Poland and abroad. IC creates the necessary context for such endeavors. The resource-based view of the firm which is currently implemented in many Polish HEIs has many disadvantages. An interesting alternative seems to be the „simple rules” and the evolutionary mode of strategic thinking.
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