Communication Today - Volume 7, Issue 1 (2016) - CEJSH - Yadda

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Issue details

Publisher

Univerzita sv. Cyrila a Metoda (Trnava)

Journal

Communication Today

Year

2016

Volume

7

Issue

1

Identifiers

Cover

Volume contents

1
- article: Controversial Themes in Advertisements: On Manipulating the Emotions of Audiences and Extending the Boundaries of the Social ‘Taboo’ (Koszembar-Wiklik M.), p. 18-31
- article: Search Engine Optimisation and Google Answer Box (Miklošík A., Daňo F.), p. 82-91
- article: Handbook of Brand Semiotics (Minár P.), p. 128-129
- article: Current Issues of the Journalistic Theory and Practice in the Era of the Internet (Rusňáková L.), p. 129-132
- article: “Back to the Future” sci-fi at (KO)Media (Fichnová K.), p. 137
- article: Igor Ševčík (1951 – 2003) (Volko L.), p. 140
- article: The Personalistic Aspect of Truth and Dialogue in the Context of Karol Wojtyła’s Philosophy: John Paul II’s Ethics of Media (Modrzejewski A.), p. 4–17
- article: Media Education of Children and Youth as a Path to Media Literacy (Šupšáková B.), p. 32–51
- article: The Beginnings of Market Research and Measurement of Market Advertising Effectiveness (Pavlů D.), p. 52–65
- article: Ambient Marketing Practices in the United States: A Professional View (Shelton A. J., Wojciechowski Ł. P., Warner J.), p. 66–81
- article: Execution of Advertising and Celebrity Endorsement (Mikuláš P., Světlík J.), p. 92–103
- article: Czech Local Press Content: When More is Actually Less (Waschková Císařová L.), p. 104–117
- article: Some Notes on the Translation as an Interpretative Art and Communication as Well, p. 112–127
- article: The New Rules of Sales and Customer Service (Kusá A.), p. 133–134
- article: Speech Communication (Rašová D.), p. 134–136
- article: Umberto Eco (1932 – 2016) (Volko L.), p. 138–139

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