Vztah vybranych ekonomickych ukazovatelov k vyvoju medialnych vydavkov v segmente nespecializovaneho maloobchodu

• Authors: Tomas Fasiang

Title variants

EN

CONNECTION OF CHOSEN ECONOMICAL INDICATORS TO DEVELOPMENT OF MEDIAL EXPENSES IN NON SPECIFIED RETAIL SEGMENT

• Languages of publication: SK

Abstracts

EN

The article analyzes the correlation of chosen indicators of the Slovak Republic economical development and points at their direct influence in the development of media expenses volume in non specialized retail segment in the conditions of the Slovak Republic. The article also deals with the development of particular economical indicators, media expenses of chosen investor group in the period of 2006-2011 and their inner structure. The aim of article is to explain how the volume of top-heaviness finance resources in media relies on actual cyclical progress of economical indicators from the viewpoint of four biggest investors in non specialized retail segment in Slovakia. The result of this article explicitly confirms the presumption of correlation between chosen macroeconomic indicators and volume of media expenses of a selected group of advertisers in non specialized retail segment and also the rule that the efficiency of the national economy influences the efficiency of individual businesses and their own communication activities with the target market.

Keywords

EN

INDICATORS OF ECONOMICAL DEVELOPMENT SLOVAK REPUBLIC; GDP; REVENUES IN RETAIL; HOUSEHOLD EXPENSES; MEDIA EXPENSES

• Publisher: Univerzita sv. Cyrila a Metoda (Trnava)
• Journal: Communication Today
• Year: 2012
• Volume: 3
• Issue: 1
• Pages: 84-96

Contributors

author

Tomas Fasiang

• Fakulta masmedialnej komunikacie, Univerzita sv. Cyrila a Metoda v Trnave, Namestie Jozefa Herdu 2, 917 01 Trnava, SLOVENSKA REPUBLIKA