FIRST- AND THIRD-PERSON PERSPECTIVES ON A MONETARY SAVINGS PROPOSITION MADE IN THE FUTURE TIME MODE
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The research study reveals a subjective readiness to wait for an advertised monetary savings presented from the first- and third-person perspectives. The properties of simple waiting were studied in relation to the personal perspective on savings proposition and the level of monetary savings. Findings for the first-person perspective replicate our previous results, the propositions in the present time mode with high and low relative savings have high preference and lead to the framing effect, similar to the one described by Tversky and Kahneman (1981). When they are formulated in the future time, both of them loose their attractiveness because of the need of waiting. Unlike savings propositions formulated in the present time mode from the third person perspective, in this case the classical framing effect is eliminated. When the tasks are formulated from the third person perspective with a savings proposition in the future, a pronounced framing effect was found. This result is attributed to the differential impact of waiting time on the propositions with different levels of relative savings. The discrepancy found by this study is the key property of the differentiation between the first- and the third-person perspectives in terms of waiting for a savings proposition made in the future.
253 – 265
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