PL EN


2015 | 22 | 107-120
Article title

Customer knowledge in (co)creation of product. A case study of IKEA

Content
Title variants
Languages of publication
EN
Abstracts
EN
Customers knowledge is an attractive and effective source of ideas for proposals innovative products (services) as well as changes in existing products (services). Contemporary firms recognize the need to co-create product (services) with the participation of customers. The aim of this article is to define customer knowledge, value co-creation and customer co-creation concepts. The activities of IKEA were used to illustrate the issues presented in the article.
Year
Volume
22
Pages
107-120
Physical description
Contributors
References
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Document Type
Publication order reference
Identifiers
ISSN
1732-1948
YADDA identifier
bwmeta1.element.cejsh-7b705839-9a18-4b58-a22f-521de9597445
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