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2015 | 22 | 107-120

Article title

Customer knowledge in (co)creation of product. A case study of IKEA

Content

Title variants

Languages of publication

EN

Abstracts

EN
Customers knowledge is an attractive and effective source of ideas for proposals innovative products (services) as well as changes in existing products (services). Contemporary firms recognize the need to co-create product (services) with the participation of customers. The aim of this article is to define customer knowledge, value co-creation and customer co-creation concepts. The activities of IKEA were used to illustrate the issues presented in the article.

Year

Volume

22

Pages

107-120

Physical description

Contributors

References

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Document Type

Publication order reference

Identifiers

ISSN
1732-1948

YADDA identifier

bwmeta1.element.cejsh-7b705839-9a18-4b58-a22f-521de9597445
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