MĚSTSKÝ MARKETING – KONCEPTY, APLIKACE, KRITICKÁ ANALÝZA

• Authors: Ježek Jiří

Title variants

EN

City marketing – concepts, applications, critical analysis

• Languages of publication: CS

Abstracts

EN

The paper offers a critical evaluation of theoretical and application findings about city marketing. It deals with specifics and limits of use of selected elements of marketing theory in conditions of the cities. It comes to a conclusion that application possibilities are much more limited than theoretical expectations are. The reason is not only political environment where there a decision making about marketing use takes place, but also a difficulty and complexity of the city as the marketing entity.

Keywords

EN

CITY; MARKETING; URBAN DEVELOPMENT; DECISION MAKING

• Publisher: Institute of Slovak and World Economics and Institute for Forecasting, Slovak Academy of Sciences
• Journal: Ekonomický časopis (Journal of Economics)
• Year: 2011
• Volume: 59
• Issue: 3
• Pages: 243 – 258

Contributors

author

Ježek Jiří

• Západočeská univerzita v Plzni, Fakulta ekonomická, Středisko pro výzkum regionálního rozvoje, Husova 11, 306 14 Plzeň, Czech Republic