Uzbek travel services industry and international comparison

• Authors: Mahbuba Alieva
• Languages of publication: EN

Abstracts

EN

The aim of this article is to present results of Uzbek travel companies survey focusing primarily on market research and strategy-setting while putting this in contrast to international experience in this sector. We present that many Uzbek travel companies are not used to do proper marketing research, only the biggest are. There are not rare cases of situations when management does not know how to define strategic behavior and strategy itself (as majority of companies lack long-term vision and orient themselves primarily on short run profits).

Keywords

EN

tourism; international; travel company; marketing; market research

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Prague Development Center, Czech Republic
• Journal: Perspectives of Innovations, Economics and Business
• Year: 2010
• Volume: 6
• Issue: 3
• Pages: 66-70

Contributors

author

Mahbuba Alieva

• Faculty of International Tourism, Tashkent State University of Economics, Uzbekistan

• Prague Development Center s.r.o., Bořivojova 1081 / 40, 130 00, Prague 3 - Žižkov, Czech Republic

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Identifiers

DOI

http://dx.doi.org/10.15208/pieb.2010.82