AGENDA - SETTING A JEJ VYUŽITIE V KVALITATÍVNOM VÝSKUME
Agenda-setting and its use in the qualitative research
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Agenda-setting research is promoted primarily within the general field of communication research. In general, agenda-setting refers to the process by which some problems come to public attention at given time and place. In this paper the author introduces agenda-setting research, the main concepts linked to it and basic literature. Primarily she will focus on the political agenda which adjustment is necessarily connected with media and public agenda. The agenda-setting model continues to be criticized on methodological ground. Finally she introduces two case studies. One of them is connected to most important environmental issues in Ghana, second one is about development and agenda-setting process of Latin American immigrant organizations. They show us how we can do the research of agenda-setting using qualitative research methods. The qualitative approach helped to avoid some of the criticism levelled against traditional agenda-setting methodology. As a part of conclusion the author introduces main basis of her own research using agenda-setting theory.
27 – 44
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