This article deals with folklorism connected with material parts of Cultural heritage. It points to the fact, that originally rural production and art traditions transferred to a different socio – cultural background were adjusted to a changed context area. Out of different expressions of folklorism, our article focuses on its organised forms, institutions – associations, societies, esp. ÚĽUV - The Centre for Folk Art Production. Traditional folk culture is a key issue of the professional practise of these institutions. It concentrates on development changes of ÚĽUV folklorism from its early stages to the new forms heading to modern design.