MULTIFACTOR ANALYSIS OF ONLINE REPUTATION AS A TOOL FOR ENHANCING COMPETITIVENESS OF SUBJECTS FROM AUTOMOTIVE INDUSTRY

• Authors: Dorčák Peter , Markovič Peter , Pollák František
• Languages of publication: EN

Abstracts

EN

The paper discusses the issue of online reputation, more specifically the ways and methods of its measurements in selected entities operating in the automotive sector. A thorough multifactor analysis of reputation in the virtual world of the internet was conducted on a specific sample of entities/subjects – Top 15 European bestselling car brands of year 2014 operating on a selected market. Using a careful statistical testing, relationships between factors were examined in order to identify and describe basic facts affecting online reputation of selected entities in the hyper competitive market environment of the internet. The findings identified by the analysis conducted on the selected part of the global market, can be effectively used in any market for the purpose of increasing competitiveness of selected entities from (not only) automotive industry. Patterns and variables affecting virtual reputation of these entities are relatively invariable across the global internet market.

Keywords

EN

REPUTATION; REPUTATOR; INTERNET; AUTOMOTIVE; COMPETITION

• Publisher: Institute of Slovak and World Economics and Institute for Forecasting, Slovak Academy of Sciences
• Journal: Ekonomický časopis (Journal of Economics)
• Year: 2017
• Volume: 65
• Issue: 2
• Pages: 173 – 186

Contributors

author

Dorčák Peter

• University of Economics in Bratislava, Faculty of Business Management, Department of Business Finance, Dolnozemská cesta 1, 852 35 Bratislava, Slovak Republic

author

Markovič Peter

author

Pollák František