EN
In our article we focus on the interdisciplinary concept of memory and its use in toponomastic research. The first part of the article focused on the theoretical analysis of the selected concepts of memory used in contemporary humanities and social sciences. We focused mainly on the characteristics and specificities of the concept of memory which is currently used or created in the field of toponomastics. In the second part we present the practical use of this concept in the research of the regional toponymy illustrated on the example of non-standardized (folk) toponymy of three villages in eastern Gemer – Vlachovo, Gočovo, and Nižná Slaná. Thanks to the analysis of the research material with emphasis on three concepts of memory (memory of landscape, language memory, and memory of memorials) and on the toponyms referring specifically to entities that no longer exist, we gain valuable information about the cultural and economic development of the region, as well as about regional peculiarities of the historical development of language. This information is also significant for the formation of the regional identity of the local society.