Diffusion of Innovations in the Systems Thinking Approach

• Authors: Małgorzata Baran
• Languages of publication: EN

Abstracts

EN

This article presents the process of innovation diffusion in the context of Systems Thinking. The Bass diffusion model is built and converted into a computer simulation model with all variables defined in terms of the System Dynamics (stocks and flows). The computer simulation on the Bass' model confirms a typical for real-life innovations behavior. Various initial assumptions and their impact upon the innovation diffusion are tested.

Keywords

EN

diffusion of innovations; systems thinking; System Dynamics; computer simulation

• Publisher: Fundacja Upowszechniająca Wiedze i Naukę "Cognitione" / Wyższa Szkoła Biznesu – National-Louis University
• Journal: Management Business Innovation
• Year: 2010
• Volume: 6
• Pages: 16.24

Contributors

author

Małgorzata Baran

• Uniwersytet Rzeszowski