Political Communication in the Post-Truth Era: Mind Mapping Values of Ukraine’s Volodymyr Zelensky

• Authors: Liubchenko Yuliia , Miroshnychenko Pavlo , Sirinyok-Dolgaryova Katerina , Tupakhina Olena
• Languages of publication: EN

Abstracts

EN

The study is focused upon the public figure of Volodymyr Zelensky, a former comedian and media person, who burst into politics in 2019 to win the Presidential Election and to become the sixth President of Ukraine. In this article, intent analysis of Volodymyr Zelensky’s key public speeches allows looking through the speech patterns, action words, metaphors, and other stylistic and rhetorical devices to recognise the speaker’s communicative intentions. To visualise the correlation between the intentions and the values communicated by the President of Ukraine on various occasions, a mind map of his cognitive, emotional, and behavioural intentions was constructed. To assess the adequacy of social reactions to Zelensky’s communicative intentions, a discourse analysis comprising global journalists, analysts and media critique commentaries upon his public speeches was performed. The results of the study shows that although media mostly criticise and assess Zelensky’s political messages as populist, the values he transmits though his official communication to the public tend to reflect the European vector set by Ukraine as a dominant after the 2014 Revolution of Dignity.

Keywords

EN

discourse analysis; intention; intent-analysis; mind map; political communication; president; Ukraine; values; Volodymyr Zelensky

• Publisher: Fakulta masmediálnej komunikácie Univerzita sv. Cyrila a Metoda
• Journal: Communication Today
• Year: 2021
• Volume: 12
• Issue: 2
• Pages: 146-167

Contributors

author

Liubchenko Yuliia

• Assoc. Prof. Yulia Liubchenko, CSc., Faculty of Journalism, Zaporizhzhia National University, Zhukovskogo str. 66, 690 00 Zaporizhzhia, UKRAINE

author

Miroshnychenko Pavlo

author

Sirinyok-Dolgaryova Katerina

author

Tupakhina Olena