Development of SEO Performance of Selected Slovak University Web Portals

• Authors: Andrej Miklosik
• Languages of publication: EN

Abstracts

EN

This article deals with the issue of performance of faculties at Slovak universities in the field of marketing implementation in search engines, offering economically oriented studies. We have realized a primary research oriented at determining the situation of the search engine visibilities of the selected 21 faculties. The aim of the article is to determine the overall trends in this area and to find the solutions to improve the performance in the respective criteria. We have prepared a set of recommendations for the leader of the rankings, the Faculty of Management, Comenius University in Bratislava, to move forward and strengthen its positions in this market segment.

Keywords

EN

BENCHMARKING; E-MARKETING; EDUCATIONAL MARKETING; SEARCH ENGINE MARKETING; SEARCH ENGINE OPTIMIZATION; UNIVERSITY MARKETING

• Publisher: Fakulta masmediálnej komunikácie Univerzita sv. Cyrila a Metoda
• Journal: Communication Today
• Year: 2013
• Volume: 4
• Issue: 2
• Pages: 80-93

Contributors

author

Andrej Miklosik

• Obchodna fakulta, Ekonomicka univerzita v Bratislave, Dolnozemska cesta 1, 852 35 Bratislava, SLOVAK REPUBLIC