Stan świadomości społecznej w zakresie praw konsumenckich

• Authors: Marzena Ucherek

Title variants

EN

STATE PUBLIC AWARENESS OF CONSUMERS RIGHTS IN THE MARKET

• Languages of publication: PL

Abstracts

EN

The aim of the discussion was to learn the state of consumer awareness of their rights in the market. Moreover study intension was to determine the level of knowledge of institutions and organizations dealing with consumer protection, sources of information on consumer rights as well as awareness programs and campaigns on the rights of the consumer. Important element of studies was also investigation of consumers opinion about areas that require deeper knowledge of the consumer in the future, with particular emphasis on information needs of society in this regard. Studies were surveys and were conducted in 2011 in the south-east Polish regions.

Keywords

EN

CONSUMERS RIGHTS; POLAND

• Publisher: Polskie Wydawnictwo Ekonomiczne
• Journal: Marketing i Rynek
• Year: 2012
• Volume: 19
• Issue: 2
• Pages: 30-35

Contributors

author

Marzena Ucherek

• Katedra Opakowalnictwa Towarów, Uniwersytet Ekonomiczny w Krakowie, ul. Rakowicka 27, 31-510 Kraków, Poland